Work Balance Studio Pipera
A luxury salon, with a brand to match.
The context.
Balance Studio Pipera is a premium beauty salon in Bucharest, made for women who won’t settle for less. Every detail, from the styling chairs to the products in the bathroom, is chosen to feel exclusive. Our work with Balance covered almost every part of the brand’s presence: visual identity, photography, video, website, social media and print.
Visual identity.
We built the identity from scratch, starting with a monogram of two interlocking “B”s, a shape that suggests balance and continuity. The palette pairs black with gold and shades of ecru and alabaster, and the system includes full versions for light, dark and transparent backgrounds, ready for anything from business cards to the signage outside.
Interior photography.
We did an editorial photo shoot inside the salon (interior details, premium products, textures) and filmed several promotional videos on location for the website and social media. This material is the basis for all of the brand’s visual communication.
Website.
The balancestudiopipera.ro website, built in the same visual language: black, gold and the interior photos from the shoot.
Service menu (print).
The printed A5 service menu, with a cover, category dividers and price lists, in the same premium style.
Social media.
Graphic posts, reels and short videos promoting the salon’s services, in the same visual tone: elegant, understated, gold. We’re still working together, managing their social media and creating new material. What you see below is only part of the project: for Balance we’ve produced far more than is shown here, from stationery, vouchers and membership cards to dozens of posts, reels and service videos.
Let's talk about your project.
Whether you have a question, a brief or just an idea, we're happy to listen. The first meeting is free: together we'll work out the real problem and the right way to reach your goal.
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