Work Selvbygger+
Renovations under control, from one app.
The product.
Selvbygger+ is a Danish platform for people renovating or building their own home, who need to keep track of several contractors at once (plumbers, electricians, carpenters), each with their own quotes, contracts, deadlines and questions. It’s developed by Lidt Lakrids ApS in Aalborg.

Project scope.
We were brought in for the UI/UX design: visual identity, sitemap, wireframes and full design, for both the app and the marketing website (mobile and desktop for each). The development was done by an external team chosen by the client; we focused purely on design.

The mobile‑first approach.
The client expected 80% of the app’s users to be on mobile, so we worked mobile‑first: every screen was designed for the phone and only then adapted for desktop. The challenge was to fit budgets, contracts, work schedules and questions for contractors into a clear flow of a few steps, without the app feeling like an endless form.
Mobile app.
The app interface, designed mobile‑first. Pick a flow (projects, contracts, budgets, timeline or questions) to see its screens, and tap any screen to see it in full.
















A website that converts.
The marketing website was built to convert (a free account, a 30‑day trial, then a monthly or yearly subscription) and uses the same visual language as the app, so going from the website to the app feels natural, not like jumping between two different products.
Website.
The platform's marketing website, built to turn visitors into active users.
Let's talk about your project.
Whether you have a question, a brief or just an idea, we're happy to listen. The first meeting is free: together we'll work out the real problem and the right way to reach your goal.
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